You did everything right. So why doesn't it feel like winning?
A first-principles investing guide for the self-directed investor who's ready to take full ownership of their financial future.
Build your own strategy
Seven pillars. One coherent approach. Every decision grounded in your own logic.
Know exactly what you own and why
One question changes your entire relationship with the market.
Built for every stage of the journey.
Whether you're still accumulating or getting ready to step back, the process works either way.
Why I Wrote This
I'm Koh, and I spent a decade building a process I could actually trust.
It wasn't because I got lucky. I built a strategy methodically over a decade, through trial, error, and more earnings call transcripts than I'd like to admit.
I was earning a good salary, paying attention to my portfolio, and doing what I thought I was supposed to do. I just didn't understand how the capital game actually worked.
One question changed everything: Do I actually know why I own this?
The seven-pillar approach grew out of that question. I pressure-tested it across multiple market cycles, including some that really hurt.
That morning I realized I could say no to work I didn't want and yes to work that actually mattered to me. That shift in thinking changed how I approached every financial decision after it. That's the clarity this book is built to give you.
How the Process Works
Two things come before everything else.
Your Target Number. The portfolio value you're building toward. Every decision is calibrated against this.
Your Risk Profile. How much volatility your life can actually absorb. This determines every sizing and allocation decision that follows.
Then you run the seven pillars:
The Purge. Evaluate the positions you're holding out of habit, not conviction.
The Wall Test. Evaluate whether a company's competitive advantage is real and durable.
The Financial Truth Test. Run the numbers and find what doesn't hold up under scrutiny.
The Thesis Builder. Sharpen your investment case into something you can write down and defend.
Valuation and Entry Price. Determine whether the price makes sense given everything you've found.
Portfolio Construction. Think through a mix that matches your risk profile and your timeline.
The Rebalance Process. Keep the portfolio on track without turning it into a second job.
What Most Self-Directed Investors Ask First
Isn’t investing risky right now?
Markets are always uncertain. What changes with a real process is how you respond to that uncertainty.
Do I need a lot of money to start?
The process scales. Whether you're working with $50,000 or $500,000, the pillars are the same.
Can I really do this solo?
That's exactly who this is written for. The book gives you a structure to start from and build on as your portfolio and goals evolve.
Here’s What You Get
Make Your Own Alpha (PDF eBook): The complete seven-pillar approach, written for the self-directed investor who's serious about building a process that lasts.
The Companion Workbook: A spreadsheet that walks you through each pillar. Work through it once and you have a personalized investment plan built around your target number and your risk profile.
Lifetime updates: Markets change. When the content evolves, you get the updated version at no additional cost.
Try it risk-free
If you read the book and work through the companion workbook and don't feel like you have a clearer system than when you started, email me within 7 days for a full refund.
No questions asked.
Copyright © 2026 Reset and Invest by Starshine Media. All rights reserved.
This book is for educational purposes only and does not constitute personalized financial advice. Always consult a qualified financial professional before making investment decisions.